It’s all in the name

Tanqueray appeared in many of the commercials that interupted online movie and television shows during December.  They made it sound exotic and foreign.  Tanqueray is gin.  I was tempted to say, "Merely."  I stopped myself.  I am learning that this is a serious business.  Merely would be calling a Mercedes merely a car.  Modern gins may remain very simple – such as the Beefeater London dry gin, which is more-or-less the same recipe used by Beefeater when they opened shop in the early 19th century – or they may incorporate other flavoring agents or improved distillation for a crisper taste. The word 'Gin' derives from the Old French word 'geneva' meaning juniper. It is a colorless alcoholic liquor which was originally distilled, or redistilled, from rye and adding juniper berries as flavoring. Other flavoring, or aromatics, were also added such as anise, caraway seeds, or angelica root. The type of Gin called 'Tanqueray Gin' dates back to 1830 when Charles Tanqueray produced a recipe of botanicals and became a London dry Gin distiller. The recipe for Tanqueray is made with juniper berries, coriander, angelica and other secret botanicals. In 1898, Tanqueray was amalgamated with the Gordon's gin distillery.

Jerald recipe
1 oz Tanqueray® gin
4 oz cherry juice
4 oz orange juice

Stir together in a cup, and serve.

Todays sources:
http://www.drinksmixer.com/cat/1153/
http://www.wisegeek.com/in-bartending-what-is-a-sling.htm
http://www.drink-recipes.org.uk/gin-drink-recipes/index.htm